Beyond the Vibe
AI makes building software faster than ever. But shipping a product that makes money? That still takes judgment, sequencing, and taste.
Origins
I'm a professional software engineer who loves building side projects. Some are just for fun. Others feel like they could become real products — maybe even generate side income.
That's where I hit the gap.
Despite years of software engineering experience, I realized how much I didn't know about building a business:
- How do you market and sell online?
- How do you validate ideas and find customers?
- How do you go from rapid prototype to production-ready product?
- How do you do all this efficiently with limited time and budget?
Vibe2Viable was born from that gap. I'm working through these challenges for my own projects — actively building and shipping products — 4 iOS apps, AI-powered business tools, and a growing portfolio of real products — and documenting everything so you don't have to figure it out alone.
v2v Philosophy
"My trial and error becomes your step-by-step."
The Reality: Building a business is messy. Bugs take hours to address. Requirements change. Roadblocks appear out of nowhere. Most people get stuck or give up in the messy middle.
The Approach: I don't promise easy — I promise direct. I'm documenting the obstacles, solutions, and mistakes as I build my own products. You get a shorter path because someone else is clearing it.
The Living Curriculum: Every product shipped, every lesson learned, goes back into the course. When I discover a better workflow with Claude Code, a smarter validation technique, or a marketing strategy that actually works — it becomes a new lesson. Buy once, learn forever.
No fluff. No theory without practice. Just the direct path I wish I had when I started.
Key Areas
Vibe2Viable covers everything you need to transform side projects into real businesses:
AI-Powered Development
Ship real products with Claude Code as your primary development tool. Master multi-agent orchestration, prompt engineering, and AI-first workflows — from vibe coding MVPs to production-ready applications.
Business & Marketing
Turn users into customers. Validate ideas, find your market, craft effective messaging, and acquire your first paying users. The business skills most engineers never learn.
Build-Along Projects
Course projects aren't toy apps. Build NeverMiss (AI phone receptionist) and ReviewFlow (smart review engine) — real products you can sell for recurring revenue.
Efficient Execution
Make every hour count. Learn to make smart trade-offs, avoid common pitfalls, and take the most direct path — designed for builders with limited time and full-time jobs.
Who This Is For
Vibe2Viable is for people like me — and maybe like you:
- Employed professionals with limited time who want to build side income through software products
- Developers and engineers who can build the app but need to learn the business side
- Technical founders and solopreneurs who want to leverage AI tools like Claude Code within mature development practices
- Non-technical founders with domain expertise who want to build real products using AI tools
- Builders who value efficiency and want the most direct path without unnecessary complexity
What v2v Offers
A complete system for transforming ideas into revenue:
- 45 video lessons across 8 modules covering the full journey from idea to scaling revenue
- Practical resources like decision frameworks, prompt libraries, Claude Code configurations, and checklists
- Real-world build-alongs — build actual sellable products, not tutorial projects
- A community of fellow developers and founders on the same journey
Built from real experience, not just theory.
Start Building
Ready to ship products that make money?
See Plans